GOOD BRANDING IS SELF-PERPETUATING. IT WORKS FROM THE INSIDE OUT AND THE OUTSIDE IN.
IT IS AN ENERGISING FORCE THAT ENCOURAGES EVERYONE TO PARTICIPATE, SHAPE AND OWN THE BRAND AROUND A COMMON PURPOSE THAT IS MUCH BROADER THAN MAKING MONEY.
Good branding allows people to flourish. Employees feel empowered, suppliers valued, investors confident, customers loved, communities appreciated and societies thrive.
Good branding is certainly not just a logo, neither is it a marketing initiative, it is simply good business.
WE ARE ROBIN
Employed by London agencies, we worked with some of the biggest brands. And we loved it. But it was time for a change.
We set up Robin so we could have more choice about the brands that we work with – those that are big in ambition, if not always in size.
We offer the same level of professionalism and know-how but on a more personal scale. We work collaboratively, stimulating debate. We provoke, project and crystalise. We want people who work with us to feel inspired, energised and supported. Aiming to create, together, good brands that are good for everyone, wherever we and they are.
NICK PAYNE, DIRECTOR
Start-up or long established businesses, Nick loves working with ambitious leaders to help them create, re-imagine and energise their brands. It is what gets him out of bed in the morning.
Nick has helped shape some of the world’s biggest brands, including Canon, Sony, Castrol, Barclaycard, Deloitte and the Premier League. He has helped companies like RBS, Ericsson and Indesit align their culture and business strategies, through leadership workshops and engagement activities. And he equally enjoys working with start-ups and small businesses, helping them to grow their businesses, appropriately.
A man of many hats, Nick trained originally as a designer, earned his stripes at Addison in London, was the Creative Director at Enterprise IG for ten years, Operations Director at Brand Union London, and then Worldwide Director of Branding for Brand Union’s global network.
NIKKI MORRIS, DIRECTOR
Having worked for ten years at Wolff Olins in London, Nikki has worked with real industry game-changers such as Orange and Chiswick Park, standard-setting established global corporations like Unilever and Mobil, and inspirational charities like The Prince’s Trust and World Vision.
Prior to Wolff Olins, Nikki was the Re-Branding Manager for Granada Motorway Services, having first worked at Addision as Communications Manager.
Since leaving Wolff Olins Nikki directed the successful re-positioning and branding of Bede’s independent school, and helped revitalize Rolvenden Primary’s reputation.
Nikki wants to help organisations remain relevant, whatever their sector or size. People and companies rarely want to change. Branding, as a powerful change agent, can inspire change and sustain success.